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My Custom Marketing Plans

There are many different ways to do business with real estate being no exception. The location of a property is extremely important to salability of a property and each home is unique and different in its own way. I believe in sales fundamentals but also realize that to really sell a home effectively it takes a strategic plan. The main reasons why a home will sell or not are these


•	Marketing
•	Price Location

Custom Marketing

Every city and county is different along with every home. The bottom line is that the price has to be right, and the marketing has to be custom built for that particular home and location in order to bring the highest possible price! It's that simple.

My marketing plan is not taking a listing and hoping for a buyer to come along. I follow a system that is built specifically for that listing. Here is what my proven marketing system is about.


•	Research

I want to know everything about the neighborhood including the demographics, who the neighbors are, what the schools are like, who sold the most homes in that area, and what the median price range for sold, active, and pending homes in the area. Knowing the facts about the area can make a big difference when it is time to sell.

•	Technology
	Research and statistics have shown that the majority of buyers (85% or more) are using the Internet to find out information about homes first. I use technology to do the following:
•	Market your home on my websites and RE/MAX web resources
•	Send color brochures to all of the neighbors in the area
•	Send out an email campaign to other Realtors and members of the association. (80% of homes are sold by other Realtors)
•	Create a virtual tour of your home directly linked to my website and all of my affiliate websites.
•	Create a series of digital photos to place on the MLS

•	Direct Marketing
•	Hold an open house for brokers and agents
	Hold an open house for the public
•	Talk to all of the neighbors in person and invite them to come one hour early just for them (10 % of homes are sold by neighbors who know someone)
•	Place a secure lock box on the property allowing other agents to access the property to show clients
•	Place a for sale sign in the yard
•	Have full color brochures on the premises and a sign in book for those who visit
•	Use a proven call capture marketing system to create buyer interest
•	Place a wide array of online advertisements with postlets, trulia, zillow, craigslist and many others.

•	Counter all offers (If multiple offers are in place)
	My job as a listing agent is to bring the highest possible price and negotiate the best terms for the sale. Countering all offers is a very important process for achieving these goals.
•	Communication

	I strive to keep in regular contact with my clients so nothing is left in the dark. My goal is total client satisfaction and to build an opportunity to have my clients return. If you are thinking about selling your home for the highest price, Contact me for a free consultation where we can discuss how to prepare your home for sale. I will build a marketing plan that is carefully thought about and work with you to set the right price to bring multiple buyers. I look forward to speaking with you! Best Regards, Matt Larsen, Real Estate Broker Lic. #01448393 RE/MAX Accord 510.415.2458 direct 510.339.4100 X 236 office 877-510-3948 toll free matt@mattlarsenhomes.com


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